the entire directory only in Promotion/Ethics_and_Standards

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• Black Hat SEO - Worst practices, software and gimmicks to avoid.
• CommercialAlert Complaint to the FTC - Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
• Customer's Guide to Ethical Search Engine Optimisation - A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
• Email Marketing Ethics and Spam Reporting - Guide to avoiding being spammed and sending e-mail without spamming.
• FTC Halts Internet Pagejacking Scam - Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
• The Classification of Search Engine Spam - Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
• The Control of Misleading Advertisements Regulations 1988 - UK Act of Parliament that covers misleading advertising on the Internet.
• The Curse of Cloaking - Describes the action of cloaking and explains why you should not do it.
• Search Engine Disclosure Ratings: May 2003 - Reviews major search engines to see if disclosures of paid content are clear and conspicuous. (May 30, 2003)
• Desperately Seeking Search Engine Marketing Standards - Reviews efforts to create standards for SEO industry and search engine marketing professionals. (November 05, 2001)

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